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How Band Books are making new fashion statements
The latest example of how retailers are capitalizing on identity and culture driven marketing to create maximize shopping experiences for their customers can be seen in Black History Month apparel at big box retailers. Similar efforts have been made with LGBTQ merchandising and fashion during Pride Month. As Identity and Culture Marketing gains momentum look for Band Books to be the newest opportunity for small business to get in on the action.
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About Me
Hi, I’m Beau, founder of Legends of the Swag
I am author, photographer, and fashion creator, exploring how history and literature informs our identity. Re-imagining the world around me and creating new ways to inform our individual identities.
LIFESTYLE
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Why diversity and inclusion are key to growth as economy slows | Vogue Business
The spending power of the global majority continues to rise, yet consumers from minority ethnic backgrounds still feel undervalued by luxury brands, a new report from advertising giant WPP shows. It’s an untapped opportunity for growth. — Read on http://www.voguebusiness.com/companies/why-diversity-and-inclusion-are-key-to-growth-as-economy-slows
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